Aoife Gaffney MSc (Hons) BSc (Open) QFA LIB CMC is the founder and CEO of Prudence Moneypenny Coaching, and the creator of her signature “Money Magic” programme designed to empower women to take control of their financial freedom.

She is an eternal student and the go-to person when it comes to all things money. Using speaking as a way to share her expertise and teach women, this successful best-selling author launched and grew her business after many years as a financial adviser.

Aoife helps women get out of that scary place of isolation and fear around money. She helps women of all ages expand their money mindset and learn powerful techniques which allow them to grow their wealth more efficiently, effectively, and strategically with little or no extra effort.